Grayson Hart, co-founder of Pure Sport CBD
Chloe Shakesby

Scottish rubgy giant invests in CBD firm to fund new London facility

A CBD company has announced that it has raised more than £250k to invest in a new London facility.

Pure Sport CBD has seen investment from names across sport and business, including Scotland rugby player Finn Russell and former All Blacks coach John Hart.

The funding will be invested in a new wellness space and facility in London, as well as the development of new non-CBD health products.

This comes as the brand aims to be the first CBD producer to gain Food Standards Agency (FSA) approval, after a year in which its revenues quintupled.

Finn Russell commented: “I have invested in Pure Sport CBD because I use it, I trust it, and I believe in the people behind it.

“I benefit from Pure Sport CBD every week to aid in my recovery from the rigours of professional rugby, and so do countless others throughout the game and sport at large.

“The triple lab testing means it is one of the safest CBD products on the market, and can be used with confidence at all levels of sport, and the potential for growth from that platform is huge.”

Grayson Hart, co-founder, said: “This is a fantastic level of investment at an important time for Pure Sport CBD.

“The calibre of investor from a range of sectors shows the confidence there is in the brand and the direction of travel.

“We have an ambition to make Pure Sport the biggest and best CBD brand in the world, and this round of investment marks a significant step on the road to achieving it.”

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