Cineworld agrees exclusive screenings with Warner Bros ahead of UK reopening
International cinema brand Cineworld has made an agreement with Warner Bros for an exclusive theatrical release window.
The two groups have agreed to an exclusive theatrical window of 31 days prior to premium video on demand (PVOD) in the UK, and an extended window of 45 days for films that open to an agreed upon box-office threshold.
The news comes as Cineworld prepares to reopen its US Regal operations next month, with its UK business anticipated to reopen in May.
Mooky Greidinger, chief executive officer of Cineworld, commented: “We have long-awaited this moment when we can welcome audiences back to our Regal theatres and restore our essential role within the communities we serve.
“With capacity restrictions expanding to 50 per cent or more across most US states, we will be able to operate profitably in our biggest markets.
“We will also be monitoring developments closely in the UK and across Europe as we set to gradually reopen across the world in line with local government guidance.
“We are very happy for the agreement with Warner Bros. This agreement shows the studio’s commitment to the theatrical business and we see this agreement as an important milestone in our 100-year relationship with Warner Bros.”
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