Member Article

Asian business coach celebrates birthday with podcast launch

International business coach Reetika Gupta-Chaudhary is celebrating two years in business, by launching a podcast aimed at Asian women looking to succeed.

London-based Reetika created ‘Asian Women Breaking the Norm’ this month and has already secured guests including; Mayah Riaz, a London based celebrity PR and publicity coach; Eesha Shokla, the scientist from US who contributed towards diagnostics of the Coronavirus vaccine; Deenita Pattni, international TedX speaker and multi-award winning trainer/mentor and Rupa Patil, certified Mastermind professional and business mentor for Google and Sheroes accelerator program in India.

Reetika hopes these entertaining and enlightening interviews will help bring to surface the hidden challenges of Asian women which normally remain unspoken. The idea is to inspire more Asian women to become confident to work either in better jobs or start their own businesses. Government statistics show that UK unemployment is highest for women from a Pakistani or Bangladeshi ethnic background at 10.1 per cent, compared to an overall female unemployment rate of 3.8 per cent - and only 10 per cent of Asian-owned businesses are majority-owned by women, compared to a 16 per cent average for all businesses. This is something Reetika would like to improve by spreading awareness amongst the Asian women population.

“My own experience growing up was of active discouragement when it came to working and starting my own career: it simply wasn’t the done thing,” says Reetika. “I feel we should all be given the tools to find our own way. Everyone has a story to tell and a path to follow and we hope to tell lots of exciting and empowering personal and business stories.”

Reetika set up GC Coaching at the start of 2019 after a successful property career. She works with clients all over the world, supporting and encouraging Asian women into independence through a series of professional and personal trainings and coaching sessions.

She concludes: “I was taught that women cannot make money as men are the breadwinners of the family - and I know other women from similar backgrounds are brought up with this belief and it blocks you. I’m looking forward to talking to Asian women with a range of careers from all over the world on the podcast, to show that everyone has the potential to be the best version of themselves.”

This was posted in Bdaily's Members' News section by Ruth Wilson .