SaaS specialist expands at growing Tees Valley tech hub

A Teesside tech firm specialising in conversion rate optimisation and intelligent personalisation has doubled its office footprint.

SaaS company Salesfire has expanded its base in Albert North in Middlesbrough following a period of growth.

Founded in 2017, Salesfire aims to replicate the experience of an in-store sales assistant online by intelligently recommending products and creating a personalised customer experience to increase sales, conversion rates and revenue.

The tech company has taken a further floor at Albert North’s SIXTEEN/26 building, meaning it now has 10,000 sq ft of space on the second and third floors.

Salesfire’s CEO, Rich Himsworth, explained: “Our growth has been phenomenal; we started as a team of seven in Boho Six, and having outgrown the space, we moved to SIXTEEN/26 at Albert North, and we’ve grown exponentially ever since.

“During the lockdown, we expanded the team to over 50, and the additional floor space served us well as we could use it to ensure social distancing and provide a COVID safe working environment.”

Albert Road was transformed by Jomast into Albert North almost two years ago. With support from Middlesbrough Council, the area has become home to a range of local tech businesses including Mabo, Big Bite, SockMonkey and Appamondo.

Mark Hill, commercial property director at Jomast, said: “We’ve been delighted to be able to support Salesfire’s rapid expansion plans and provide them with the space they need to grow and ultimately thrive.

“We designed Albert North to attract digital and creative businesses specifically, and it is now a vibrant tech cluster which is home to several world-leading companies.

“All the upper floor space at 16/26 is now fully occupied, and whilst our focus remains on letting the ground-floor units, we are also turning our attention to refurbishing the adjoining building TWENTYEIGHT/32, which Barclays occupied up until the end of last year.”