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Karamo Brown, founder of MANTL.
Jane Imrie

Leeds firm to support Queer Eye star’s cosmetic brand launch into UK

A Leeds-based marketplace specialist has partnered with a new US men’s cosmetics brand to support its UK launch.

SHIFT Marketplace will support MANTL, founded and fronted by Queer Eye star Karamo Brown, to launch its range on Amazon Marketplace.

Founded by Karamo Brown, along with chief product officer Irene Kong and CEO Peter Ricci, both formerly of Jessica Alba’s acclaimed Honest Company, MANTL’s skin and scalp-care products are inspired by bald and balding men, yet created for all males.

Karamo Brown, founder of MANTL, commented: “To launch our premium portfolio of products to an international audience, and give all men the opportunity to embody our brand and bare their greatness with confidence, we needed to find a strategic partner who truly understands our industry and has the ability to deliver on a global scale.

“We’ve found the perfect fit in SHIFT Marketplace. The company’s bespoke and collaborative approach, not to mention its track record in delivering exceptional commercial outcomes for multinational brands, is exactly what our business needs.

“I’m excited to embark on the next stage of our journey alongside the marketplace experts.”

SHIFT Marketplace’s co-founder and managing director, Steven Berke, added: “MANTL and the story behind the brand connects flawlessly with our own values of working with disruptor clients and unique products.”

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