Club Jupiter L-R: Emma Jane Palin, Anna Hart and Whinnie Williams.
Jane Imrie

Hull holiday specialist backs caravan upcycling venture amid UK staycation boom

A Hull-based holiday home manufacturer has teamed up with a new upcycling project aiming to “make caravans cool”.

Willerby has partnered with caravan renovation venture Club Jupiter to help expand its range of revamped holiday homes.

Established by Anna Hart, Emma Jane Palin and Whinnie Williams, Club Jupiter specialises in upcycling caravans into modern holiday homes with vintage and retro interiors.

The three friends bought a three bedroom 2010-model BK Bluebird holiday home at Birchington Vale Holiday Park in Kent and have set to work on a complete makeover of the vehicle ahead of the summer.

The BK Bluebird is part of the Willerby family, and the firm has joined with Club Jupiter in a bid to promote a new image for UK camping holidays.

Club Jupiter co-founder Emma Jane Palin commented: “We were looking for something different to do and a challenge during lockdown. We’ve all grown up enjoying caravan holidays, so this is very nostalgic for all of us and really close to our hearts.

“We absolutely love our BK Bluebird, Willerby is a brand with a fantastic heritage and we feel we’ve become part of the Willerby family. They reached out to us and we connected via Instagram, so we love how it has happened so naturally and we’ve formed a fantastic partnership.”

Chloe Lidster, head of marketing at Willerby, added: “We absolutely love Club Jupiter and the amazing makeover Anna, Emma and Whinnie are creating.

“We’re proud of our heritage and the part we have played in making holiday memories for generations and we’re excited by how Club Jupiter is combining past and present to bring a new twist to the holiday home.

“Our partnership with Club Jupiter is an innovative way of promoting the great British staycation at a time when millions of people are discovering or re-discovering the joys of holidays in the UK.”

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