Jane Imrie

“Creative” retail leisure concept set to revive UK high streets to create 2,000 jobs

A new concept retail brand is set to create thousands of jobs across the country with the launch of its store network.

JTF Central has announced that it plans to open 50 stores across the UK in a bid to revive bricks and mortar retail, creating 2,000 jobs in the process.

The new stores, which will range from 25,000 to 125,000 sq ft, will feature fun-themed food outlets, indoor garden centres, toy shops with live demonstrations, pet areas, interactive audio areas and new sustainable eco concept areas.

JTF Central is currently working with Williams Property Consultants to identify suitable large retail sites in town and city centres, with the brand set to launch in July.

Jeremy Coombes, director at JTF Mega Discount Warehouses, explained: “We acquired JTF in January 2020, just three months prior to the pandemic, and have experienced first-hand the challenges the retail sector has faced, including a lack of availability of stock to fulfil demand.

“Whilst working hard to navigate challenges, our new management has taken the opportunity to plan for the future, evolve the business to meet new consumer expectations post-pandemic and develop exciting, innovative new retailing concepts.

“We are confident that we can take our experience and learnings as an out-of-town discount retailer and apply these successfully in new areas, such as high streets, with a creative and innovative new approach to retail.

“Combining the leisure and entertainment sectors with shopping, JTF Central will bring the JTF experience to new customers in a unique way, creating a fun place for children and families to shop, and injecting life back into vacant high street stores in the process.”

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