Seasonal peak boosts Hotel Chocolat performance to pre-Covid levels

Easter and Mother’s Day saw a boost in performance for chocolatier retailer Hotel Chocolat.

Hotel Chocolat has published an update on its trading performance for the eight-week period ending April 25 2021, showing a revenue increase compared with 2019.

The firm’s revenue increased 60 percent compared to 2020, during which physical retail locations were closed for five weeks but were open for Mother’s Day.

In addition, the group’s revenue for the eight-week period is also 19 percent higher than the comparative eight-week period in 2019, bringing its performance for the period up to pre-pandemic levels.

Angus Thirlwell, co-founder and chief executive officer of Hotel Chocolat, commented: “In the past year, we have added over one million customers to our database, an increase of 47 per cent. Our strong Easter is entirely thanks to them.

“I’m pleased we are able to look forward to further growth and significant investment this year with strong job creation, particularly in our UK chocolate making and supply teams as we turn on extra capacity for our creamy tasting vegan Nutmilk chocolate, our globally popular chocolate macarons, and our Velvetiser flakes for drinking chocolate.

“I would like to commend our team on the commitment, dynamism and creativity they have all shown during the pandemic. They have not only adapted the business to the challenges we faced but have strengthened the brand and accelerated our business model and future growth prospects.”

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