Member Article

Table service and takeaway deemed essential amongst UK consumers

More than one-third (35%) of UK consumers would now only go to a venue that can offer them table service, while 40% now expect all bars and restaurants to offer takeaway, according to recent research commissioned by ePOS Hybrid.

The same research, from the tech startup that’s disrupting the hospitality sector, also revealed 40% of consumers welcome the technological evolution of the hospitality industry and think it’s important the sector adapts to survive. Although when it comes to exactly which technologies should be embraced and which should be avoided, there are various factors to consider with half (48%) admitting it’s important that experiences remain social and not convoluted by technology.

“We’ve seen heavy investment into automation across the hospitality sector recently, as these streamlining technologies have the capability to help minimise errors on orders/bills, make it easy to manage multi-channel orders, improve efficiency and reduce customer waiting times.

“From alleviating the pressure on employees to creating a more seamless experience for customers, the opportunities are endless when it comes to the technology that’s available to increase productivity. It’s also worth noting that the return on investment for businesses as they start to reopen can be substantial,” comments Andrew Gibbon, head of growth, ePOS Hybrid.

The research also found that:

• 51% like that many bars and restaurants have put a bigger focus on offering takeaway recently • 30% are ordering more regularly from restaurants now they have the option to takeaway • 45% would like to see technology play a bigger role in minimising errors • 40% would like to see more venues continue adopting more technology for greater efficiency and a more seamless experience • 44% prefer the table service-only setup that has been adopted in recent months • 41% prefer being able to order from their mobile in real-time as opposed to waiting for staff to come to their table • 28% would like to be able to select a specific table/area upon making online bookings • 28% would like to see greater efficiency when it comes to being seated, paying the bill and the overall service • 28% are excited for more technology to be integrated into the dining experience so they don’t have to queue at bars/desks etc.

“The research solidified the fact that consumers are keen for the industry to continue embracing new technologies and, while many have been receptive to doing this in recent months, it’s clear there is still a way to go,” continues Andrew.

ePOS Hybrid was one of the first companies in the UK to launch contactless table ordering, and has supported hundreds of businesses in pivoting their business model from dining in to online ordering/takeaway.

“We have developed our research into a report which shines a light on what’s important from a tech standpoint to help businesses prepare for the future. We highlight what consumers want to see more of, what they’d like venues to steer away from and what they’re excited about when it comes to their future hospitality experience,” concludes Andrew.

This was posted in Bdaily's Members' News section by Jessica Louise Simm .