TV personality and fitness influencer Eyal Booker.
Jane Imrie

Love Island star to deliver fitness offering at £120m Battersea development

A multi-million pound residential scheme in South West London is set to launch its new fitness offering with help from a Love Island star.

Developer Avanton has partnered with fitness influencer and TV personality Eyal Booker, who joins as the firm’s new fitness curator at its £120m flagship development Coda in Battersea.

As the new fitness curator for Avanton, Eyal will show residents how to maximise use of the gym equipment at Coda for their individual fitness goals as well as offering life coaching lessons to support wellbeing, as well as offering 50 residents one month of free membership to his fitness platform Empower by Eyal.

Launched in 2020, Empower by Eyal is an online coaching platform offering users a holistic approach to health and fitness and focus on the mind-body connection.

David Ronson, sales & marketing director at Avanton, commented: “At Avanton we believe that every aspect of a development should be carefully considered for who the end-user will be. For the young professionals who are finding their dream homes at Coda, fitness and wellbeing is a priority.

“When we were looking at officially launching the gym at Coda it was essential to work with a role model who is recognisable to our buyers and who genuinely inspires and Eyal Booker is the perfect fit for our fitness curator role.

“Avanton is proud to be the first developer to directly work with a fitness influencer and offer this level of tailored coaching to our residents. It has been a pleasure to work with Eyal and we are excited for our residents to start their wellbeing journeys with his experienced coaching and support.”

Eyal Booker, founder of Empower by Eyal, added: “It is fantastic to be working closely with Avanton and offering the residents of Coda a chance to experience and benefit from Empower by Eyal.

“The lockdown restrictions have had an impact on people’s routines, mental health and ability to workout. With restrictions now gradually lifting, lots of people want to kickstart their health and fitness journey without knowing where to start.

“Fitness has had such a positive impact on my own life and I am motivated every day to help others be the best versions of themselves.”

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