Wine delivery platform launches franchise scheme for nationwide rollout
A London wine delivery app has announced that it is launching a new franchising plan as it aims to expand across the UK.
Drop Wine, based in Covent Garden, is aiming for a nationwide rollout of its one-hour wine delivery service.
Under the new franchise model, franchises will be encouraged to open their own bar and store, which will function as a delivery hub.
It is aiming to operate 85 sites nationally within the next three years, with plans to open 15 new franchise sites over the next 12 months across the South East.
The national franchise expansion follows a crowdfunding campaign that saw Drop raise more than £500k.
Ian Campbell, Drop’s co-founder, commented: “We are excited to be increasing Drop’s footprint and bringing our expertly curated wine delivery service to wine lovers across the UK.
“We have seen a significant increase in sales over the past year as customers not only opt for the convenience of one hour delivery, but also our feature-rich virtual wine cellar experience that allows them to discover the unique, quality wines without feeling overwhelmed or confused.
“Lockdown has transformed consumer expectations around convenience and speed of delivery. What initially became a solution to supermarket queues and booked out delivery slots, has since become a long-lasting shift in customer behaviour.”
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