Partner Article

Fluent Money Group and NerdWallet announce exclusive partnership in a move to disrupt the UK mortgage market

 Fluent becomes NerdWallet’s exclusive partner for secured loans, mortgages and equity release products  Part of Fluent’s aggregator strategy is to disrupt and grow market share in the UK mortgage sector  Fluent will support NerdWallet’s strategy to replicate US growth in the UK

Fast-growing fintech Fluent Money Group has announced its partnership with aggregator NerdWallet as part of exciting and ambitious growth plans.

Following a successful competitive tender process, digital intermediary Fluent will work with NerdWallet as its exclusive partner for secured loans, mortgages and equity release in the UK marketplace, supporting the aggregator with building its brand and market share.

NerdWallet is a San Francisco-based fintech, providing resources for people looking for finance and financial guidance. The business entered the UK aggregator market last year, acquiring Know Your Money, a provider of clear and simple comparisons on financial products, with a view to driving market share in the UK.

Through its partnership with Fluent, NerdWallet will have access to Fluent’s broad panel of lenders. Its customers will also benefit from Fluent’s market-leading digital journey through its MyFluent App. Through this proprietary customer experience technology, NerdWallet customers will access their entire mortgage process through a single, interactive platform. The My Fluent App is the UK’s most versatile mortgage application portal allowing customers to access and download their entire suite of documents 24/7, add their notes, and view and speak with their adviser, all in real-time. Customers can even use biometric and document verification to confirm their identity for the mortgage process through the App.

Paul Ford, Group Commercial Director, said: “We’re really excited to be working with NerdWallet following a successful tender process, and this is very much part of our strategy to become the platform of choice for aggregators in the UK.

“Since founding the business in 2008, we have gone from strength to strength, working with the aggregators, providing a market-leading approach to supporting customers on their financial journey.

“We’re delighted to be supporting NerdWallet as they look to grow their own mortgage vertical and provide greater choice to consumers in the mortgage and later life borrowing market.”

Jason Tassie, Commercial Director at Nerdwallet said: “We are excited to be building on our already successful partnership with Fluent Money with the launches of mortgages and equity release. It made perfect sense for us to partnership with Fluent with their technology driven approach to these products coupled with a wide panel of lenders for users to choose from.”

Founded in 2008, Fluent Group is one of the UKs fastest growing financial intermediary platforms providing customers with access to a whole life cycle of financial products from first-time buyer mortgages through to re-mortgages, second charge mortgages, bridging finance and equity release together with complementary life and general insurance products.

The group currently delivers over £1bn of annualised lending, representing a 34% increase on the previous 12 months.

Fluent’s market leading and proprietary technology allows it to seamlessly integrate with financial aggregators and other intermediaries.

The group employs 350-plus employees at its Horwich head office in a 26,000 sq ft former rail works building which is part of Horwich Heritage.

This was posted in Bdaily's Members' News section by geraldine vesey .