The Lifted team.
Jane Imrie

Caretech startup secures $6.2m to “revolutionise” home care

A London-based caretech startup has secured multi-million dollar funding to continue its expansion.

Lifted has raised $6.2m in a Series A funding round led by Fuel Ventures. The round also saw participation from existing investor 1818 Venture Capital alongside new investors Novit Ventures, Perivoli Innovations, the J.B. Ugland family office and a number of angel investors.

Co-founded by Rachael Crook and Sam Cohen, Lifted is on a mission to help fix the current care crisis by revolutionising home care. Using its bespoke Care Management Platform, it aims to provide a seamless and joyful care experience that increases peace of mind for families and improves working conditions for carers.

The new funding will be used to create a ‘one stop shop’ or everything needed to find and maintain care for a loved one, starting with those living with dementia.

Rachael Crook, Lifted CEO, commented: “In the last year, the number of people caring for loved ones has dramatically increased. At Lifted we believe no one should care alone. We are unique in revolutionizing the experience of care for the whole family and for Carers, enabling families to live great lives even in the toughest of times.

“In 12 months, we have tripled revenue, launched the first App in the world to offer free care advice, and cut Carer churn to half the industry average, all while maintaining exclusively 5 star reviews on Trustpilot.

“The care market is enormous and set to double, yet there has been a chronic lack of investment to address the scale of the challenge. We are hugely excited to scale the business and give more families and Carers the care experience they deserve.”

Mark Pearson, managing partner of Fuel Ventures, added: “We’re delighted to work with Lifted on this latest round. Rachael, Sam and their team have delivered exceptional growth in the past year in the most difficult of circumstances.

“They have a unique vision of the future for care and their model is delivering clear results for both sides of the marketplace. With an exceptional team, and industry defining technology we are excited to partner with them as they build the care unicorn the sector is waiting for.”

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