Automotive business completes redevelopment for Yorkshire football club

A Northern automotive specialist has given its support to a local football club with a new redevelopment project.

As part of its ongoing support for Bradford City AFC, JCT600 has joined forces with the club to undertake a complete redevelopment of the dugouts at the Utilita Energy Stadium.

The new design, complete with JCT600 branding, has now been unveiled ahead of the 2021/22 season.

A team from JCT600’s property department, led by property director Mark Taylor, designed the scheme and undertook a three-week installation to complete the new shelters.

Complete with artificial turf, the new dugouts also reflect the motoring theme, featuring leather race car-style seats in both the home and away sections, and displaying claret and amber JCT600 branding.

JCT00 property director Mark Taylor commented: “Due to the age and quality of the existing dugouts, we decided to rip everything out and start again.

“Our team really enjoyed working on something a little different, knowing how much it would benefit the players and staff at the club.

“We are really proud of how it has turned out and it is a great example of the versatility of our talented property team that we have been able to come up with such a stylish and economical solution.”

The Bantams’ chief executive officer, Ryan Sparks, added: “Partnerships are so much more than simply a financial transaction and logos being planted in various places. It about working together, developing brands and sharing resources to deliver a vision.

“We are proud to have built such a close relationship with our main partner. Over the past 12 months, this has become arguably stronger than ever before. JCT600 understands our desire and passion to build a better Bradford City AFC.

“This piece of work - which is long overdue - is a symbol of the long-term approach, and another piece of the puzzle in our overall strategy to improve and modernise Valley Parade.”

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