UK SMEs set for five-figure branding boost through Vistaprint initiative

Printing specialist Vistaprint is set to support a raft of UK businesses through its new global design initiative.

The firm has launched its 99 Days of Design initiative to empower 99 small businesses around the world with financial support and refreshed design identities to support their post-pandemic recovery.

The programme, officially launched by 99designs by Vistaprint, is focused on businesses from 12 countries: the UK, US, Canada, France, Germany, Italy, Spain, the Netherlands, Switzerland, Austria, Belgium, and Australia.

Each of the 14 UK small businesses on the scheme will receive a refreshed brand identity and marketing materials, as well as a £12k grant to help their business pivot and evolve.

Emily Shirley, general manager of Vistaprint UK and Ireland said: “We’re excited to offer this unique opportunity to 99 businesses from all around the world, including fourteen based in the UK, to help fulfil their business dreams, increase sales and build their customer relationships by supporting impactful design resources.”

“After the world spent much of last year adapting to a ‘new normal’, we know from our own research this year that the UK is more inclined to shop small than ever before, as over half (52 per cent) of Brits are making more of an effort to support their local small businesses.

“We’re intrigued to see where our journey with our UK-based businesses will take us, following these design transformations and seeing their innovation and journey shown through our partnership with Huck.”