L to R: Leeds United's Paul Bell and Boost's Simon Gray.
Jane Imrie

Energy drinks firm tastes success with new Leeds United partnership

A Leeds-based functional drinks specialist has secured a partnership with the city’s Premier League football club.

Boost Drinks has teamed up with Leeds United FC to become the ‘Official Energy Drinks Partner’ of the club for the 21/22 football season.

Founded in Leeds in 2001, Boost Drinks specialises in energy and isotonic sports drinks, as well as ready-to-drink iced coffee and flavoured protein shakes.

As the new Official Energy Drinks Partner, Boost Drinks will be promoted throughout Elland Road and the Thorp Arch Training Ground, with a range of Boost products available on matchdays at the stadium and at the official Leeds United retail stores.

The new deal will see Boost branding through the LED advertisement boards around the pitch and advertising on the big screen and billboards outside of the ground. The Boost Drinks logo will also appear on the media backdrops used for interview opportunities with Marcelo Bielsa and the first-team squad.

Simon Gray, founder and CEO at Boost Drinks, commented: “Leeds United are a huge Premier League club with a global fanbase, including some of the most passionate supporters in the industry.

“We recognise that we share a similar value set with Leeds United, we are both brave and ambitious challenger brands and are enjoying strong achievements. It’s an honour to be able to associate ourselves with such a prestigious club steeped in history.

“The Boost brand and our portfolio have gone from strength-to-strength with us celebrating our 20th Anniversary this year. We are confident that our work with the club will help further increase our brand awareness, as well as provide the national and international fanbase of this brilliant club with some unique opportunities to get involved in throughout the coming months.”

Paul Bell, executive director at Leeds United, added: “We are delighted to announce our new partnership with Boost Drinks at the start of another exciting season in the Premier League.

“Boost is a strong challenger brand within its sector and shares similar values to the Club and we are looking forward to working with and supporting Boost on the next phase of it’s brand growth both in the UK and Internationally.

“The club are looking forward to welcoming supporters back to Elland Road after a challenging 18 months away and we’re thrilled they’ll now be able to purchase Boost Drinks around the stadium on matchdays.”

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