unhurd
un:hurd’s algorithms take an artists’ data and then turn it into targeted and practical marketing tips designed to create impactful campaigns across the social media and streaming landscape.
Jane Imrie

Former Universal Music analyst secures £250k for new AI-powered music platform

A former senior analyst at Universal Music has secured a six-figure investment to launch a new AI-powered music platform.

Alex Brees has secured £250k to support the launch of un:hurd, which uses AI in a bid to empower independent artists and help them break into the industry.

un:hurd’s algorithms take an artists’ data and then turn it into targeted and practical marketing tips designed to create impactful campaigns across the social media and streaming landscape.

Alex Brees, CEO of un:hurd, commented: “Every month over one million songs are released on Spotify which makes it hard for artists to cut through the noise. Major labels dominate the market by investing millions in their artists, leaving independent artists powerless and overshadowed.

“That’s where un:hurd comes in. Not only will the app provide you with visualisations, but it will also provide you with clear, concise and actionable next steps. We are on a mission to empower independent artists.

“By leveraging data and AI, un:hurd delivers the most effective and transparent way to promote new music and is making data available and understandable to the masses. This is us putting artists first and levelling the playing field in what’s often an unfair game.”

The platform, which is set to officially launch in October, has delivered 100% month-on-month revenue growth since its investment, with clients such as Copper Dog Whiskey, Sofar Sounds, D’banj, SAINt JHN, DTG and Fraser T Smith to name a few.

User, drummer and DJ McKNasty - who also appeared on Britain’s Got Talent - commented: “un:hurd is the first marketing service I’ve tried that delivers genuinely new fans.

“I landed on real Spotify playlists and grew my artist profile, going from 0 to 50,000 streams in just eight weeks!”

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