German ‘luxury’ kitchen brand to launch new flagship store in Chelsea

A German kitchen brand is set to launch its latest UK store in the heart of London’s Chelsea.

Property specialist Sloane Stanley has announced the signing of kitchen brand Poggenpohl for its new flagship store at 265-267 Fulham Road.

Comprising 2,458 sq ft across three floors, Poggenpohl’s upsized Fulham Road store aims to immerse visitors in the brand’s world of heritage kitchen craftsmanship and design, while showcasing elements from the brand’s 2021 collection.

Joining Poggenpohl’s international network in over 70 countries worldwide and 15 points of sale across the UK & Ireland, including showrooms in Hampstead and Wigmore Street in London, Poggenpohl Chelsea will form a new ‘hub’ for the brand in the UK.

Sharon Wallis, managing director at Poggenpohl, commented: “This will be our first new UK flagship studio to open with our new owners; offering an expansive three floors of display presentation this space allows us to showcase elements of our new 2021 collection, which we are extremely excited to bring to the UK market.

“The opportunity with this new location in the heart of Chelsea, as part of Sloane Stanley’s portfolio, forms part of our future development and strategic growth plans for one of the most important markets for Poggenpohl Group.”

Hannah Grievson, head of property at Sloane Stanley, added: “We are delighted to have secured Poggenpohl’s new UK flagship site, which is an exciting addition to the design community which we are fostering across our retail portfolio.

“Sitting comfortably alongside esteemed names such as Mandarin Stone, Farrow & Ball and Benjamin Moore, all on Fulham Road, Poggenpohl’s entrance sees Sloane Stanley remaining firmly at the forefront of premium interior retail.”