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Prior to the formation of the football club, members of a Sheffield Cricket Club first began organising informal kickabouts with no rules in 1855..
Jane Imrie

North East e-commerce firm provides 1100% sales boost for Yorkshire football club

A North East e-commerce specialist has supported one of the oldest football clubs in the world to boost its sales.

Aero Commerce, which manages customer payments through a platform, has helped Sheffield Football Club boost sales by 1100 per cent.

A soft launch of a new e-commerce site got immediate results for the club, with a 32 per cent return on investment in its new site in the first three months. It also has more than 500 new members per month joining the club through the new site, which has been built on the Aero platform by web development agency Phoenix Digital.

Prior to the formation of the football club, members of a Sheffield Cricket Club first began organising informal kickabouts with no rules in 1855.

Two of the cricket club members, Nathaniel Creswick and William Prest, then formed the Sheffield Football Club and drew up the first rules of football, which were decided upon at an AGM in 1858 and were first published in 1859 as the first detailed set of rules to be published by a football club.

Richard Bendelow, chief executive of Aero Commerce, commented: “We are proud to have brought the benefits of modern ecommerce technology to enable the world’s oldest football club to thrive through the fast and functional online store we have created.

“Like all football clubs, Sheffield FC relies heavily on tickets sales and selling merchandise for its income, so our software had to be an integral part of the website.

“We worked in partnership with Phoenix Digital to create a seamless experience for Sheffield Football Club’s customers and members and listened carefully to what Phoenix needed from us.”

Davinia Hamilton-Maddox, director of Phoenix Digital, added: “We’ve used other ecommerce platforms and always found at least some elements restrictive. Aero integrates well with Laravel, which is our framework of choice.

“Not only does it fit excellently with our own method of technical development, but it’s also very easy to work with from an admin point of view. The team at Aero Commerce has also given us great support through the whole journey.”

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