data
Jane Imrie

Feefo acquires London feedback firm to meet increased demand for customer insights

Customer reviews and insights platform Feefo has made a new acquisition as part of its ongoing expansion strategy.

The firm has acquired London-based consumer reviews and feedback business Reevoo to meet a growing demand for data-led customer insights.

Together, the companies currently support 4,000 brands globally including Kia, BA Holidays, Saga Group, Expedia and Currys PC World. With existing operations in the UK, USA and Australia, the acquisition will support the company’s overseas expansion strategy.

Feefo chief executive officer Tony Wheble, who will lead the combined company as group CEO, commented: “We are delighted to be welcoming the Reevoo team and their impressive list of Enterprise clients into the enlarged group.

“The two businesses have complimentary client lists and share a common set of values, most notably where authentic verified customer feedback and real data integrity are at the core of what we do.”

“The enlarged business intends to invest further in its technology and talent base. Future product innovation will continue to focus on the provision of valuable data driven insight to our respective clients, using powerful software tools and AI driven analytics.”

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