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ROCOL food & hygiene segment specialist, Andy Howard.
Jane Imrie

Yorkshire lubricant manufacturer lands vegan trademark in ‘world-first’

A Yorkshire manufacturer has expanded its reach by securing a plant-based trademark for a selection of its products.

ROCOL has announced it has become the first lubricants manufacturer globally to be registered with The Vegan Trademark.

The firm has secured the coveted trademark, first introduced in 1990 and managed by The Vegan Society, for 45 of its products.

ROCOL food & hygiene segment specialist, Andy Howard, commented: “Data from SmartProtein/Nielsen reports 73 per cent growth in sales of plant-based food in the UK between 2018 and 2020, and 63 per cent growth in sales of plant-based meat alternatives as consumers reduced their meat consumption or switched to vegan, vegetarian, or flexitarian diets.

“According to The Vegan Society, more than 90 per cent of vegans and vegetarians look for vegan verification on the products they buy, and 85 per cent believe that third-party certification is important.

“The Vegan Trademark is the most recognised mark globally, and this is why we sought to register products from our FOODLUBE and PUROL ranges.”

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