CG rendering of miscusi.
Jane Imrie

Italian eatery brings flavour of the Mediterranean to Covent Garden

An Italian restaurant brand has chosen the heart of London as the location for its debut UK site.

Longmartin Properties Ltd, a joint venture between Shaftesbury and the Mercers’ Company, has announced that miscusi has selected The Yards in Covent Garden, for its debut UK location and its first restaurant outside of Italy.

The brand has signed for a 4,190 sq ft unit at 23 Slingsby Place - the first phase of its international development across Europe.

Established in Milan in 2017, miscusi specialises in authentic Italian cuisine using traditional pasta recipes.

Alberto Cartasegna, miscusi CEO, commented: “After such difficult times, it is with a strong sense of responsibility that we bring our product, people and vibes to London. A city I lived in and loved from 18 years-old, when I took my first steps as a chef and a waiter.

“miscusi exists to make people happy and our planet safe by spreading Mediterranean lifestyle. We believe London is ready to embrace our purpose, bringing together people of all ages, and backgrounds, like a family around the same table.

“Eating together is the foundation of the cultural identity, a moment of social exchange and communication that helps us look at the future with bright eyes.

He continued: “When searching for the first site in a new country it was crucial to find the right location to create a name for ourselves.

“We fell in love with The Yards destination instantly, and are certain we will feel right at home within its bustling streets and neighbourhood of other lifestyle brands within this close knit community.”

Commenting on behalf of Longmartin Properties Ltd, Simon Taylor, property director at the Mercers’ Company added: “It is not often you see a brand that believes so strongly in its social and environmental goals that it creates its own research and development location in order to contribute to making the world a better place.

“miscusi is an exceptional company with a hugely popular offering, and its selection of The Yards for its debut UK site and first location outside of Italy is a brilliant triumph for the destination.”

Looking to promote your product/service to SME businesses in your region? Find out how Bdaily can help →

Enjoy the read? Get Bdaily delivered.

Sign up to receive our popular morning London email for free.

* Occasional offers & updates from selected Bdaily partners

Our Partners

Top Ten Most Read