45% revenue boost for influencer fashion brand "empowering customers to be brave"

A fashion brand that collaborates with influencers has reported “strong growth” over a four month period.

In The Style has reported that its group revenue during April and August this year rose by 45 per cent year-on-year, with e-commerce Gross Order Value almost 50 per cent ahead.

Adam Frisby, CEO and founder of In The Style, commented: “We are pleased with the strong sales momentum achieved during the financial year to date.

“This momentum has been supported by increasing consumer awareness of In The Style and our clear brand mission to empower customers to be brave, embrace body confidence and, most of all, love themselves for who they are.

He added: “Central to our growth is our differentiated influencer collaboration model that creates strong customer connections, drives efficient customer acquisition, and gives us exposure to a broad range of customers. During the Period we continued to add exciting new influencer partnerships as well as launching a number of successful collections.

“We continue to invest in our team and infrastructure to support our long-term growth, and despite the widely-publicised external headwinds expected to continue to impact across the retail industry over the coming months, we remain very well positioned to continue to grow In The Style and achieve the brand’s exciting potential.”