Lloyds funds market specialist with £15m

A London based international digital company is set to expand further following funding from Lloyds Bank to support its growth strategy.

Present in 15 countries with 18 offices worldwide, Incubeta is a market specialist in unlocking and amplifying business growth potential through localised digital solutions.

Banking partner Lloyds Bank has backed Incubeta with a £15m finance package to support its growth strategy, which has included recent acquisitions of Maze-One and Panalysis.

Maze-One is a specialist marketplace agency headquartered in the Netherlands. Incubeta will accelerate the agency’s strategy and sees marketplaces as an important growth channel in the digital landscape.

Maze-One’s specialisms aim to assist leading retailers to build marketplace capability, and enable advertisers to maximise product and service distribution across Amazon and other platforms.

Established in 2011, Incubeta has a current annual turnover of around £200m and a global team of specialists of more than 500 people.

Lars Lehne, Group CEO at Incubeta, said: “With Lloyds Bank we’ve found the strong and trusted partner that is needed when accelerating on expansion and international growth.

“We’re delighted to have Lloyds Bank backing us in our acquisition-led growth strategy, becoming the ultimate, reliable and trusted partner for our clients, providing the most innovative and complete offering.”

Declan Mulcahy, London sector head of Technology, Media & Telecoms at Lloyds Bank, added: “The strength of the service Incubeta offers is reflected in the array of household names it has on its books.

“We’re excited to be by the side of this ambitious team to help underpin the company’s acquisition-led growth strategy, which is expanding its customer base and enhancing its reputation as a global leader in digital marketing.”

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