Member Article

Progressive personal care brand AllMatters appoints Finn to handle its corporate and digital PR

Leeds-based creative communications agency Finn has been appointed by Danish personal care brand AllMatters to activate a corporate and digital PR campaign in support of its recent rebrand.

Founded in 2012, AllMatters - formerly known as OrganiCup - set out with an ambition to grow the category of reusable period products. The team has worked passionately to not only provide sustainable, planet-friendly products for consumers, but also challenge the taboo and stigma still associated with periods today.

The brand does this through initiatives such as TABOO: Global Periods, donating products to vulnerable people and working with educational institutes and NGOs all over the world to reduce the use of disposable menstrual products. In two years, one AllMatters menstrual cup can save the globe 528 disposable pads and tampons per user.

FMCG specialists Finn will support the brand by activating a corporate and digital PR campaign to raise awareness of the brand, its products and its founder Gitte Dalberg-Larsen, who prior to OrganiCup, worked at L’Oréal as Marketing and Commercial Director.

Gitte Dalberg-Larsen, co-founder of AllMatters, says, “Our rebrand to AllMatters reflects our desire to help people make small changes to their daily routines that make a big difference. We have ambitious plans for the future and that’s why we chose Finn as our agency partner in the UK; their approach to progressive communications align perfectly with our own. We loved their creative ideas and passion for storytelling, and can’t wait to get started.”

Richard Rawlins, CEO and founder of Finn, says, “At Finn we are passionate about working with progressive brands with shared values, and AllMatters is exactly that. The brand has worked tirelessly to develop some game-changing products, and there’s plenty more to come. We are thrilled to have been given the opportunity to spread the word about a brand so deserving of recognition, and play even a small role in helping make a much bigger difference.”

As the company rebrands to AllMatters, it is on a mission to protect the planet by bringing to market more easy-to-use, sustainable and reusable personal care products that encourage people to live healthier lives. Plans include expansion of its product line, including sustainable personal care products, as well as securing its B Corp status.

This was posted in Bdaily's Members' News section by Nick Hill .