London customer data platform raises $40m in Series C round

A London based customer data and marketing platform has completed a $40m Series C round, led by InfraVia Growth.

Other investors included Octopus Ventures, Sonae IM, Summit Action, Adjuvo, Columbia Lake Partners as well as many early investors, including Chairman Lance Batchelor. This brings its total funding to over $75m.

The funding will be used to triple the size of the company’s product and engineering team in order to further accelerate the development of the Ometria solution, and of the platform’s AI-based optimisation layer: the Ometria Co-Marketer™.

Ometria’s Co-Marketer functionality draws on proprietary data science to create and optimise personalised marketing experiences across email, mobile, on-site, social, direct mail and more.

Across North America and EMEA, Ometria has been steadily acquiring a roster of established retail brands as customers; including Steve Madden, Aden + Anais, Pepe Jeans, MADE.com, Notonthehighstreet.com, Hotel Chocolat, and Feelunique. In the past twelve months, Ometria has nearly doubled its team to over 120.

Ometria CEO and founder, Ivan Mazour, said: “Retail marketers have been promised personalisation by almost every marketing technology vendor and yet our inboxes, as consumers, rarely reflect that promise.”

“The cause of this customer experience gap lies in their tech stack: namely a chasm between where customer data sits and where marketers create and send marketing messages.

“What’s more, Ometria removes the burden of manually managing and optimising these experiences through the Co-Marketer - our proprietary AI algorithms trained on over 20 billion retail touchpoints to drive CRM revenue.”