Austen Shakespeare

London social media agency launches web 3.0 studio

A London based social media agency has announced the launch of a new studio to help brands navigate the next phase of the internet, known as web 3.0.

Born Social’s ‘Born Beyond’ will arm brands with the latest insights on a wide range of digital disciplines including: the metaverse, crypto, NFTs, AR and the creator economy.

Following a rebrand earlier this year, the agency has aided brands navigate social media to become social-first brands. The studio will help evolve their work to include brands interested in the metaverse.

With the launch of Born Beyond, brands can now tune into the latest information and receive insider knowledge from a range of specialists.Born Beyond will expand into events with other activations expected to launch in 2022.

Callum McCahon, Executive Strategy director and partner, said: “There is so much happening in the space right now, it can be tough to separate the signal from the noise. No one has the definitive answer to how this will all turn out - but things are changing and they’re changing rapidly.

“We hope to instil some calm within the chaos with the launch of our new studio, helping brands navigate a clear path through this next chapter of the internet, however it comes to life. We’re looking forward to getting started.”

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