Eldon Square.

Eldon Square partners with marketing agency to bring shoppers back to city centre

Eldon Square has partnered with Mediaworks to leverage its media buying and data-driven targeting specialisms.

The agency’s approach aims to plug Eldon Square into its global partnerships with digital platforms, publishers and traditional advertising channels.

The partnership aims to bring regional shoppers back to the city centre by reminding them of the retail and dining experiences that Eldon Square, in Central Newcastle upon Tyne, offers.

Mediaworks will be integrating paid social platforms such as Facebook and Instagram with other bought media platforms such as Sky Adsmart, in journey display networks, DAX and DAX Outdoor as it manages Eldon Square’s 18-month media planning requirements.

Tania Kelly, marketing manager at Eldon Square, said: “We partnered with Mediaworks because they have an incredibly talented team with unrivalled experience and knowledge in the retail space.

“The targeting capabilities and attribution tracking they offer across digital and mass media platforms gives us the opportunity to deliver a seamless online and offline advertising campaign.”

“Eldon Square is going through an exciting period of transformation with a new look and feel to our brand and a raft of new brands opening in centre. We’re thrilled to have the team at Mediaworks on board to drive awareness of all the activity happening in centre.”

Eldon Square is the latest in a list of those in retail that have selected Mediaworks as a partner for digital solutions, including global brands such as River Island, Dune London, Puma and GAP.

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