Interior of Wembley Point apartment.

Wembley landmark to be transformed into working and living space

Northwest London’s Wembley Point is being transformed into a modern live/work space.

The three-sided, 22-storey tower block on Harrow Road, Wembley, is one of the London Borough of Brent’s oldest skyscrapers. The Build to Rent scheme, now known as WEM Tower, is set to welcome its first new residents in January 2022.

The building’s developer CANADA ISRAEL will partner with Spike Global, to create a local, social community among young working professionals looking to move there.

Spike’s property management and resident engagement portal, Spike Living, will be the gateway for residents to access all of the facilities on offer.

The white-labelled version of the app is completely tailored to WEM Tower, and amongst the services and amenities available, residents can book private meeting rooms in the co-working space, join a fitness class at the gym, book a cleaning service or hair salon appointment.

Ofer Feldman, managing partner at CANADA ISRAEL, explained: “We are creating a high-end residential development aimed at young professionals, with a range of services and facilities that match the scale of ambition shown in other local urban renewal projects, and playing our part in building for Brent’s bright future.

“Spike’s software is an efficient tool that provides a user-friendly interface to manage everything successfully round the clock. Spike’s technology is connecting everything together and meeting the needs of this generation of renters who are looking for far more than just a place to lay their heads.”

Jeremy Heath-Smith, CEO of Spike, comments: “Studies have shown that the younger generation are looking for a home that will also be a community, and potentially a workplace and leisure venue as well.

“WEM Tower provides everything they need for the perfect work-life balance, and we’re proud to provide the technology to enable them to make the most of everything on offer as well as make new friends within their building.”

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