Matthew Neville

Leeds based sustainable retailer relaunches with new eco-friendly services and products

Leeds based sustainable retailer, Ecovibe, has relaunched with an innovative set of new eco services and on-demand product ranges to make the switch to sustainability “as frictionless as possible” for consumers.

Due to pressing climate concerns, eco-friendly lifestyles are increasingly becoming mainstream, with a recent report revealing that 90 per cent of people now choose to recycle.

As the brand brings forward their new services and product ranges, they look to lead in supporting this change in consumer behaviour, creating a “positive community for those looking to make a difference”.

Jos Battle, owner of Ecovibe commented: ’We want to ensure our business appeals to everyone who wants to do more for the planet. Encompassing both those who are already in the journey and those who are hesitant to start.“

The company has launched two services: ‘My Eco Shop’ is a dedicated space on the Ecovibe website where users can find shops local to them that sell eco-friendly products, and ‘Dirty What’, a third-party site which encourages users to review all the ingredients in not only their own products, but other brands too.

Jos explained: “We realise that people can often struggle to understand what being eco-friendly is. We’ve found ways in which we can use technology to help make eco decisions easy, and simple to understand. We feel that playing a part in helping everyone become more eco is so important to our growth.”

As part of their changes, the eco retailer, which sells a range of eco-friendly alternatives to everyday essentials, is also rebranding in the new year.

The new branding, which reflects the “positive and vibrant nature” with which the retailer has become synonymous, will be rolled out across Ecovibe’s packaging, ecommerce website, and social media channels.

Jos concluded: “We’re not changing, we’re just embracing our new look. We want to ensure we’re inclusive and accessible to all, and can help people make better decisions. We want to innovate, educate and inspire. We need the correct look and overall feel to do this!”

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