Esports team organiser enters £4.5m sponsorship deal with cryptocurrency exchange

Guild Esports has entered a partnership with Bitstamp, one of the world’s longest-running crypto exchanges, as the Company’s exclusive official cryptocurrency exchange partner with the signing of a three-year global sponsorship deal for £4.5m.

The sponsorship will commence on January 29 2022. This is the largest sponsorship deal secured by Guild Esports in its history and will generate annual revenues of £1.5m over the three-year period.

As part of the agreement, Bitstamp will be given marketing rights and prominent exposure across Guild’s team jersey and will also appear across social and digital content featuring the Company’s pro-players and content creators.

Bitstamp’s logo and brand will also be integrated at Guild’s new flagship London headquarters which are due to open in early 2022.

In addition, Guild and Bitstamp will collaborate in the development of numerous projects and activations aimed at enhancing Guild’s fanbase and Bitstamp customers’ experience and creating “high-quality content the esports community has come to expect from Guild”.

Kal Hourd, chief executive of Guild Esports, said: “We are thrilled to welcome Bitstamp to Guild as our official Cryptocurrency Exchange partner. It will also enable us to deliver creative, high-quality content and meaningful experience to our audience in a way that is authentic to both Guild and Bitstamps’ identities.

“Our pipeline of new business opportunities remains strong as Guild’s growing network audience of fans and teams’ performance continues to attract strong interest from a wide cross-section of brand advertisers. As a result we look forward to bringing more sponsors on board in due course.”

Julian Sawyer, CEO of Bitstamp, added: “Partnering with a creative and fast-growing organisation with a digital and worldwide audience like Guild, is a natural fit for us.

“Working together to reach esports and gaming fans is a significant moment for us and our growth plans as we continue to bring our trusted service to more mainstream audiences that recognise the benefits of investing in crypto.”