"Luxury" interiors firm set for further growth

A luxury online home store has achieved £6.5m in its first 18 months.

The business, Rowen Homes, curates and sells interiors. Part of the Rowen Group, the business was founded during the pandemic in Aug 2020, by Forbes 30 Under 30 entrepreneur Alice Rowen Hall and her husband Andrew Hall.

The group initially comprised of three ventures including AllergyBox, Low Kal and Rowen Homes but later streamlined to focus solely on the latter.

This is owing to the significant growth witnessed by the interiors business over the last year and a half. Starting the company with just seven staff, the team has now grown to 28. And in the next year they are looking to deliver gross sales of £14m and recruit another 10 members of staff in the North East.

Such growth also supported a move from their 3,000 sqft premises in Gosforth, Newcastle upon Tyne to a 30,000 sqft warehouse and office space in Blaydon, Tyne & Wear back in May 2021.

Alice Rowen Hall, founder and creative director of Rowen Homes said: “It really has been an incredible 18 months for the Rowen Homes’ team. We’ve always had a love for interiors and with our background in ecommerce, we thought why not combine the two?

“We pride ourselves on not just offering stunning luxury homeware, but also being a great place to work too. In fact, so much of our success to date really is down to the incredible team we have around us and the shared commitment they have to being brilliant in all that they are and do.

“Whether that is through the curation of our amazing collections, creating out of this world, viral content or providing exceptional customer service and delivery times – that’s what really sets us apart.

Alice concluded: “And with the demand for the luxury glam aesthetic continuing to grow across the globe, we look forward to diversifying and expanding our offering further over the coming years, creating more jobs in the North East.”

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