Member Article

E-wallet Swapi and charitable giving app Toucan partner allowing consumers to turn loyalty points into charity donations

Swapi, the fast-growing loyalty e-wallet platform, has today announced a partnership with brand-new charitable giving app Toucan to help British consumers give back to their favourite charities. This partnership will open up a whole new avenue for charitable donations, allowing Swapi users to turn retail loyalty points into charity donations.
To celebrate the partnership, Swapi has launched a bespoke offer in its in-app marketplace that allows users to redeem a £3 top-up to any charity donation they make over £3 via the Toucan platform, between now and Friday 25th February, with the aim of raising over £6,000 for charity.

Swapi users can claim this offer for 50 Swapi points (out of the 250 they’ll receive for signing up) and get a unique code that they can use as a gift aid for their Toucan donations. Covid’s impact on charitable giving has seen cash donations take a huge hit, and charities up and down the country are playing catch-up. Swapi, which launched last year to help retailers digitise and modernise their loyalty offerings in line with changing consumer habits, wants its unique technology to have an equally positive impact on the charity sector. As well as matching charity donations, Swapi is giving all new app users 250 ‘Swapi Points’ (its in-app loyalty currency) for free, to spend in their in-app marketplace - home to discounts, offers and freebies from over 400 household name brands including Tui, eBay, Selfridges and many more. For Swapi’s founder and CEO Pete Howroyd, this partnership demonstrates the reach that modern consumer technology can have:
“We couldn’t be more excited to be working with Toucan during this pivotal time for the charity sector. Toucan has created a simple and innovative way for the everyday app user to donate to their favourite charities, and to celebrate that we’re proud to be matching any and all £3 donations made via the app until Friday 4th March. “We know our users love loyalty, and what could be more important than demonstrating our loyalty to charities who are helping to do good every single day!” Chief Executive Officer of Toucan, Matt Crate, also commented on the partnership: “We’re so excited to have Swapi partner with us. They’re one of the fastest-growing loyalty e-wallet platforms and represent the innovation that Toucan is trying to drive in the charitable sector. Swapi shares the same vision as us in wanting to help give the charities sector the much-needed boost it needs, and we’re thrilled that they have committed to topping-up donations made by customers. Together we can help to build a world where giving is second nature. We’re so glad to have them on board.”

This was posted in Bdaily's Members' News section by Company .