Matthew Neville

Celebrity TV chef Gino D'Acampo serves up play-to-earn NFT metaverse cooking game

Celebrity daytime TV chef Gino D’Acampo is leading a new project to create a cooking-themed play-to-earn Metaverse game with accompanying NFTs.

Launched on March 14 by his chef avatar, Gino’s crypto gaming team are currently developing Big Town Chef, a “next generation” metaverse game that enables players to farm, trade virtual ingredients, and compete in cook-off battles.

All in-game activity will take place in a specially designed “immersive and engaging” 3D Metaverse environment called Big Town. Unlike other cooking games, Big Town Chef is built on blockchain technology and allows users to earn tokens that can be traded for tangible real-world rewards and collect potentially valuable digital assets.

Famous for his regular appearances on This Morning, his restaurants, recipe books, and popular range of Italian food; this is the Italian chef’s first venture into gaming. Gino D’Acampo’s digital game avatar, complete with a bandana, glasses, chef’s uniform and chilli pendant, is one of the first NFTs made for the game.

The ticket to the game is the NFT avatar itself, a collectable one-of-a-kind 3D artwork with unique in-game features. With their NFT chef, players can then stake in-game NFT seeds on their own patch of virtual land and grow them into more valuable items.

The game is currently under development with interested players, investors, and collectors being invited to reserve a space on the NFT presale list. A spot on this list means they are first in line to secure the freshly minted chef avatars when they are released.

Play-to-earn games often referred to as P2E games, began in 2017 with Crypto Kitties and Axie Infinity in 2018. The model combining gameplay with NFTs and real-world earning capabilities is said to be “steadily replacing conventional online gaming”, according to the game’s developers.

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