London communications consultancy to support international hand protection supplier

A London communications consultancy has been appointed to support an international private label supplier of hand protection, with PR and digital support.

Houston, will work with Canadian firm, Midas Safety to drive communications activity to increase awareness, engage with a growing customer base and increase market share.

Pauline Gillan, industrials director at Houston, commented: “Houston is proud to work with Midas Safety - the opportunity to share the heritage and exciting future of such an innovative and historic safety company is a privilege.

“At Houston, we believe reputation matters. The importance of effective communications is not to be underestimated.

“We will be working with Midas Safety to develop an integrated communications programme, which includes communications around its sustainability targets to enhance its company values and increase global recognition.”

Stuart Turnbull, global head of sales and marketing at Midas, said: “We are excited to begin our partnership with Houston.

“Midas Safety has the passion, expertise and experience to lead the way in providing best in class hand and arm protection for businesses around the world. The development of an effective integrated communications plan will help to share our story.”