£1.2bn play-to-earn NFT video game partners with London based crypto infrastructure platform

Play-to-earn game, DeFi Kingdoms, has partnered with London based crypto payments infrastructure platform Ramp to bring an improved in-game payment experience to players.

DeFi Kingdoms generated more than $1.6bn (approx. £1.2bn) in transactions in January 2022 alone. Today’s Ramp announcement comes as DeFi Kingdoms implements its cross-chain expansion to Avalanche.

Originally built on the Harmony blockchain platform, DeFi Kingdoms plays out in a “nostalgic form of fantasy pixel art”. The DeFi Kingdoms ecosystem includes a game, an exchange, a native token, hero Non-Fungible Tokens (NFTs), and a liquidity pool.

Through the Ramp partnership, DeFi Kingdoms players can utilise multiple fiat-to-crypto payment options and top up their wallets or dApps instantly within the game. In particular, it will give players a “fast and secure” way to make in-game purchases on Harmony ONE, the platform on which the game’s governance token, JEWEL, can be traded.

DeFi Kingdoms president, Dreamer, commented: “DeFi Kingdoms is all about experience. As part of that, we wanted a frictionless onboarding journey for new users and a reliable, fast payment solution for existing players. We researched on-ramps and Ramp stood out for its customer focus, ease of implementation, global reach and track-record with compliance.”

Ramp has partnered with the world’s most popular NFT-based games, including Axie Infinity and fantasy football game, Sorare. In the case of Axie Infinity, Ramp’s integration saw onboarding times fall by 90 per cent, while reducing costs to the end user dramatically.

Meanwhile, Ramp’s integration on Sorare made the process of buying cards 40 per cent faster and more streamlined than before.

Jacques Whales, chief meta officer at Ramp, added: “Combining NFTs with the creation of virtual worlds is hugely appealing to gamers. DeFi Kingdoms does this beautifully. Yet barriers to the mainstream adoption of play-to-earn games remain high when the user experience is slow and complex.”

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