Lancashire Cricket announces multi-year partnership with international law firm

Lancashire Cricket has announced that international law firm CMS has joined the Club’s family of partners, on a multi-year deal.

CMS is one of the largest law firms in the world, with more than 70 offices in over 40 countries and over 4,800 lawyers worldwide, providing a wide range of legal services to some of the world’s largest businesses.

The firm has a strong presence in the North of England, with offices in Sheffield and Liverpool and 120 staff in its Manchester office.

As an official partner, CMS will see its branding displayed across the venue’s mid-tier LED boards and the top of Emirates Old Trafford’s in-bowl scoreboard, providing exposure during all international and domestic fixtures played at the venue, as well as engaging with Club’s supporters in-bowl and digital channels.

Daniel Gidney, chief executive at Lancashire Cricket, said: “We are thrilled to have CMS on board as the latest partner of the Club, recognising the unique branding opportunities that we can provide to multiple audiences.

“This is an exciting partnership for us and a fantastic opportunity to work with a like minded organisation with significant international reach, who share our brand values and long-term vision.

“With seven days of international cricket as well as a packed domestic schedule all set to be played at Emirates Old Trafford this summer, CMS’s in-bowl branding will receive exposure on a global scale.”

CMS’ Manchester office is headed by partner Mark Haywood, who commented: “We are delighted to be partnering with Lancashire Cricket; it’s an excellent opportunity for us.

“We are always looking for partners who have deep roots in Manchester, yet have a truly global reach. We have had a partnership with Hallé Orchestra for several years; our new relationship with Lancashire Cricket Club and Emirates Old Trafford complements that perfectly.

“We are looking forward to having many great days out with clients and staff this summer, whilst supporting this iconic northern venue.”