Member Article

Hootsuite and Talkwalker reveal the most loved brands for 2022

Latest research determines the importance of focusing on sustainability to foster brand love and drive business growth

9th June, 2022 - Hootsuite, the global leader in social media management and Talkwalker, the leading consumer intelligence company, have released the Brand Love 2022 report, a global report highlighting the most loved brands globally. This year’s report, which leverages Talkwalker’s consumer intelligence capabilities to analyse over 1,500 brands, features leading companies including Asics, Illy, Fjällräven and Jimmy Choo, and offers tips from Hootsuite on how brands can significantly improve their brand love and affinity.

The report measures brands against a Brand Love Index, built based on three critical scores for managing brand love and established as a result of over 10 years of client research and in-depth use cases: Passion, Trust, and Customer Satisfaction Score (CSAT). These scores were calculated by analysing over 2.6 billion conversations across social media, news, blogs, and reviews, to identify the brands consumers really care about.

“As a marketer, if the past two years have taught us anything, it’s that the traditional ways of advertising have changed drastically. Brands who put authenticity and courageous creativity at the centre of their marketing strategies are the ones who generate the most brand love,” said Maggie Lower, CMO, Hootsuite. “This year’s Brand Love report features shining examples of companies building loyalty and affinity by innovating and connecting with their audience in different ways. We can all learn from these outstanding examples.”

In the past year, there has been an increased focus on sustainability around the world, with a particular focus on the impact of brands from a social, economic, and environmental level. Many of the top 50 brands have prioritised sustainability efforts across their organisation, demonstrating the shift in consumers looking past the products themselves and into the values and priorities of the brands when making purchasing decisions.

“This is the third year running that Talkwalker has developed the Brand Love report, and each year, we reveal a clear picture of what’s driving consumer passion,” said Elena Melnikova, CMO, Talkwalker. “Consumer priorities, values, and behaviors change constantly, and only those brands that are close to their consumers foresee these changes and adapt. These are the brands that are sustaining and growing their brand love. Love your consumers, and your consumers will love you.”

This was posted in Bdaily's Members' News section by P Adams .