Amazon Prime Day continues to be “tentpole retail event” with media specialist driving £2.7m in sales

Future plc, the global platform for specialist media, has announced it drove £2.7m in sales on Amazon Prime Day in the UK, with Technology and Home & Garden the top performing categories at £1.84m and £478k respectively.

The publisher reaches over 400 million people worldwide through its portfolio of over 250 brands, making it a valuable barometer for the wider success of Amazon Prime Day.

For the technology category, that took the lion’s share of sales, the top sub-groups included, Computers, Tablets & Components at £742k and Home Entertainment and Audio at £583,700.

Home & Garden was the second top performing category with the Shark cordless vacuum the most favoured item by consumers with Future selling over £14k worth.

The results come on the heels of Future’s latest research looking at consumer shopping trends and expenditure for Black Friday and Christmas 2022, against the backdrop of the cost of living crisis.

The research found that four in five have already begun to change their spending in light of the cost of the living crisis which is reflected in an increase in non-discretionary items being purchased in the Amazon Prime Day sales, an event that has traditionally been used to obtain aspirational tech items.

Simon Rawle, e-commerce director at Future plc commented: “Amazon Prime Day continues to be a tentpole retail event for Future sites and their audiences. In recent years, each of these events have occurred within unique contexts; through Covid-19, lockdowns and now rising inflationary pressure and a cost of living crisis.

“These unique settings demand that our content teams pivot to meet changing consumer behaviour and demand. The breadth and scale of the Future Portfolio has enabled us to surface great deals in almost every category in the Amazon ecosystem.

“Some of our biggest growth categories vs last year’s prime event continue to be in our Home entertainment & Audio (+25 per cent YoY), however we saw Home & Kitchen (+60 per cent YoY) and Health and Personal care (+90 per cent) demonstrating a shift towards more non-discretionary purchases.”