Mark Adair

TikTok Fulfilment sets out to change eCommerce

There are over 16 billion views across TikTok videos tagged #TikTokMadeMeBuyIt. A quick scroll through the hashtag reveals a plethora of unboxings, shopping hauls, product reviews, and “life hack” demonstrations, with creators sharing items they purchased after seeing them on TikTok.

Although it’s not a new concept for social media to affect our buying habits, the platform with over one billion monthly active users is poised to capitalise on the opportunities of the eCommerce market.

In fact, TikTok is quickly becoming a product recommendation engine that drives eCommerce sales. Many online retailers have already discovered the huge potential TikTok has for advertising and selling products, and the platform has continued to respond to the demand to make social commerce easier and more seamless.

Up until now, large TikTok sellers were struggling to fulfil the large volume of orders placed through the app due to its lack of integration with shipping couriers, 3PLs (Third Party Logistics) and Fulfilment Providers.

To solve this hurdle, UK-based Zendbox has launched a new TikTok Fulfilment service to help eCommerce stores optimise their TikTok Shops, boost sales and deliver products with next-day delivery.

James Khoury, CEO of Zendbox, commented: “Social media can be an extremely powerful tool for eCommerce stores. It’s great to see that platforms such as TikTok are adapting to help businesses use their accounts to further increase sales and engage with their target audience.

“The launch of TikTok Shop is huge news in the eCommerce space. It provides sellers with another avenue to expand their customer base and sell products, and encourages brands to produce fun and engaging content to entice viewers.”

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