Mark Adair

British sneaker marketplace The Edit LDN enters metaverse

The high-end global marketplace for sneakers, The Edit LDN is progressing into the metaverse by creating a premium store within Bloktopia’s crypto paradise. London-based founder Moses Rashid entered the brand into Harrods in October of 2021, but is now taking the sneaker community to the next stage in their purchasing journey for luxury products by setting up shop virtually.

“Our partnership with Bloktopia is our first big step to executing our vision of being the most innovative player in the market “ said Moses Rashid, founder of The Edit LDN.

Moses launched the business in January 2020, and has scaled the company to new heights with a 525 per cent growth from Y1 to Y2 & on track to deliver another 500 per cent growth in Y3, making The Edit LDN the UK’s no1 sneaker destination for servicing a global audience.

Streetwear retailers have in recent years increasingly launched limited editions of some of their products—sneakers, but also other clothing. A number of designer labels have followed suit. That has spawned big business in the resale market, with buyers snapping up in-demand products and selling them on at a profit.

Despite the higher price tag, consumers are falling over themselves to be the first to own the hottest drops. The Edit LDN have deep rooted relationships across this market to provide the most limited and exclusive items for their customers at lightning speed, plus with commercial partnerships with Harrods & Threads Styling, it’s like buying from any other store except the higher quality in customer service.

Bloktopia, is a VR Skyscraper made up of 21 levels to pay recognition to 21 million Bitcoin. It contains everything that anyone will ever need to know about the benefits and pitfalls of Cryptocurrency, Blockchains and NFTs. Built in the Unity gaming engine on Web3 technology, the Bloktopia metaverse is the next iteration of the internet, allowing users to achieve anything that can be done in the real world.

Bloktopia launched its token $BLOK in late 2021, and took the crypto sector by storm, claiming the most successful launch of the year - returning over 1000x for early investors. And with an organic following into the millions, when the metaverse goes live, expected later this year, it will become an entertainment destination of choice for many.

Ross Tavakoli, CEO of Blocktopia, said: “As a big sneakerhead myself, we’re really pleased to be able to partner with the UK’s number 1 sneaker destination, Edit LDN. Fortnite makes $2m a day from in-app purchases like skins (digital clothing) for avatars. Bloktopia will offer a different, interoperable option.”

The meshing of these two worlds go hand in hand consumers are just as likely to purchase the hottest garms for their avatar as they are themselves. It’s also about two companies, passionate about what they do - Rashid being a sneaker collector himself and Tavakoli adopting this space as early as 2015.

The possibilities for this partnership are endless, as the metaverse changes and evolves so does the sneaker world. Bloktopians will be able to purchase an ‘Edit LDN’ sneaker NFT for their avatar and then receive an in hand sneaker for themselves.

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