Horizon Works links up with North East Automotive Alliance to offer specialist event support

B2B marketing company Horizon Works is powering up its support for the automotive sector in the coming weeks, ahead of the North East Automotive Expo in Sunderland on September 29.

Horizon Works, which is based at Northumberland Business Park near Cramlington, will be helping companies maximise on the opportunities offered by the event, by delivering a workshop with the NEAA and Supply Chain North East on September 6.

The company has also been announced as Event Guide Sponsor for the annual expo, which is organised by the North East Automotive Alliance (NEAA) and will take place at The Beacon Of Light.

The ‘Maximising Your Presence at the North East Automotive Expo’ workshop, at Horizon Works’ event space on Northumberland Business Park, will provide practical guidance on event planning, lead generation, social media tactics and event content, and will give expo exhibitors the chance to practice and refine their pitches before the event.

The company has a long track record of working with companies across the automotive sector and its supply chain, including Komatsu UK, Hyperdrive Innovation and Gestamp. Horizon Works is a long-standing NEAA member and works with the organisation to support its member companies across a range of activities.

It has previously delivered workshops to NEAA members on event preparation, marketing strategy and tactics. Horizon Works has sponsored the North East Automotive Expo on several occasions and will be exhibiting at the event again this year.

Samantha Vassallo, managing director of Horizon Works, commented: “We’re delighted to be further strengthening our support for the NEAA, its members and the SME community by sponsoring the North East Automotive Expo and delivering the ‘Maximising Your Presence at the North East Automotive Expo’ workshop.

“With increased investment and innovation, these are exciting times for North East England’s automotive industry. SMEs need to act now to build profile in the sector, make new connections and increase awareness of the solutions they can offer to OEMs and the supply chain.

Paul Butler, CEO of the NEAA, said: “Thanks to Horizon Works and their continued support for the North East Automotive Expo, we are able to build on its success year on year. We are pleased to be able to offer enhanced support to our SME exhibitors, many who are new to the sector and exhibiting at events.”

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