£30m Manchester customer acquisition specialist continues "ambitious" expansion with Liverpool based acquisition

Manchester based Blume has received approval from the Financial Conduct Authority (FCA) to complete the acquisition of Online Legal, a Liverpool based technology-led contemporary in the customer acquisition field.

The deal is set to “strengthen and broaden” Blume’s proposition to law firms by enhancing its cross-channel marketing expertise and offering more service choice and flexibility.

Under the arrangement, both companies will continue to operate as individual entities, connecting active customers with law firms looking to grow through their high-performing consumer brands.

The shared technology-driven approach combined with industry knowledge will enable the businesses to capitalise on new business opportunities as well as growing their existing client bases.

The move marks another stage in Blume’s “ambitious” expansion plans and comes on the back of its rebrand from mmadigital last month, and nine months after it secured private equity funding from Rockpool Investments. The business has doubled in size over the past year and is on track to achieve a £30m turnover by the end of 2023.

Dez Derry, Blume’s CEO and founder, commented: “The deal with Online Legal will give us additional capabilities to further enhance our service offering as we continue to evolve and capitalise on our long-term growth plans and improve market strength.

“The combined entity will add scale and diversification to the business which will enable us to reach a wider audience as well as providing more comprehensive solutions that better satisfy our clients’ needs.”

Nathan O’Connor, founder and director of Online Legal, and a former legal counsel for Shop Direct, added: “This is such an exciting time for Online Legal as we join Blume to embark on a new chapter. Both companies have a similar vision, ethos and focus, which makes us a perfect strategic fit.

“While we will continue to maintain our separate brands given their individual strengths, the bringing together of the businesses will further enhance our customer proposition with a more forward-thinking vision and approach.”

By Matthew Neville – Correspondent, Bdaily

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