CBD drinks brand forecasts 1,000 per cent growth following Tesco retail listing

London based CBD drinks brand Goodrays has announced that its range of drinks will be available at Tesco from today, and its forecast of 1,000 per cent growth year-on-year.

As CBD continues to go mainstream, Tesco shoppers will be able to purchase cans infused with 30mg of “natural premium” CBD, which is double the market average and double the strength of its nearest competitors stocked in Sainsbury’s.

Goodrays is the first and only CBD beverage to launch in Tesco and joins its growing range of CBD products. The launch comes just as functional drinks have become the fastest growing segment in the beverage market, and market researcher Mintel states that mental wellness is the “most significant food and drink trend”.

CBD is a naturally occurring, non-intoxicating compound found in the cannabis plant. At the right doses CBD is said to help reduce anxiety, promote calm and improve mental focus by supporting the body’s natural cannabinoid system, which is responsible for maintaining homeostasis (balance) in the body.

Tesco is stocking three flavours in 188 stores nationwide in extra-format stores, and can be found in the functional drinks section of the store, as well as having wide distribution online.

Eoin Keenan, founder of Goodrays, commented: “Our mission is to make high-quality CBD accessible, mainstream and widely understood, and to have a listing in Tesco, the UK’s largest retailer, is genuinely a dream come true.

“It’s incredibly exciting to be supporting the next wave of innovation in functional drinks and it shows that the health benefits of CBD have begun to be more widely accepted. Consumers will now have access to effective, single dose portions of CBD in delicious and easily adoptable formats, making the category more readily available to everyone.”

“Modern consumers are changing their habits. They’re looking beyond convention for alternative ways to enjoy life, seeking better ways to unwind, socialise and reward themselves. Historically these consumers sought escapism.

“Today, though, they are defined by the pursuit of wellness, relaxation and calm. They connect with purpose-led brands, glorify nature, choose ‘made’ over ‘manufactured’ and prioritise their betterment, mentally and physically. CBD Drinks are an easy way to start your relaxation journey.”

By Matthew Neville – Correspondent, Bdaily

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