Sustainability platform helps parents save £1m with “sharing economic model”

A London headquartered sustainability platform has helped parents divert £1m worth of items away from landfill across the UK.

The YoungPlanet app, a platform used by families across the UK to give and receive second-hand parenting and children’s items for free, has enabled over 30,000 children’s items and toys worth over £1m to find new homes, rather than being thrown away.

This news comes as 43 per cent of adults across the country are seeking new ways to mediate the unprecedented rise in the cost of living; specifically looking for solutions that are “both green and immune to inflation”.

In the past eight weeks, 17,000 new families have turned to finding second-hand alternatives through YoungPlanet, taking the size of its total community to 150,000 users.

The platform provides a free, ‘cashless’ platform based on a “sharing economy model”, in which parents can list or request a range of different children’s items, including clothes, shoes, and toys, as well as baby and nursing equipment.

YoungPlanet’s number of users are predicted to spike further in the run up to Christmas, as 48 per cent of shoppers plan to purchase preloved items for gifts this year in order to cut down costs.

Jason Ash, co-founder of YoungPlanet, commented: “With COP27 headlining the news this week, discussions about the circular economy are more important than ever.

“Not only is our platform tackling national waste by extending the circulation of high-quality items, but our free business model enables users to drastically cut their costs.

“Since YoungPlanet is immune to price hikes and inflation, we’re seeing a spike in the number of items that are being shared through our site ahead of Christmas, with more people favouring pre-loved alternatives over buying brand new.

“Our aim is to provide users with an easy and accessible way to combat rising costs and environmental concerns, whilst building a community of eco-conscious sharers.”

By Matthew Neville – Correspondent, Bdaily

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