Aitch Group reap the rewards of energy efficient demands

Aitch Group have announced the sell-out success at luxury parkside development, Park Place in Finchley, with all 41 apartments now sold since the development completed 12 months ago - emphasising buyer demand and confidence in new build homes as energy efficiency joins outdoor space as a key buyer demand.

New research based on Government Energy Performance Certificate data has found that buyers of a new build house will save on average around £2,600 a year in energy bills.

The report ‘Watt a Save’, published by the Home Builders Federation (HBF), shows that in total, last year’s new build purchasers are saving more than £500m on annual energy bills, with new build homes emitting a third of the carbon of an older property, reducing carbon emissions by over 500,000 tonnes.

With housing accounting for 40 per cent of the UK’s energy use it is imperative that this energy is used efficiently. 84 per cent of new build homes have an A or B rating for energy efficiency compared with less than 4% of existing properties, according to Government EPC research and data.

Aitch Group carefully considered every element of the Park Place development to be more energy efficient and kind to the planet, as well as buyers’ pockets.

Post-pandemic, being close to open green space was a buyer priority, with 25 per cent of buyers seeking access to more green space than they currently have, however, due to the current economic climate in the UK, buyers are now also prioritising energy efficiency in their new homes searches, increasing buyer demand for schemes such as Park Place.

Aitch Group also invested in unique marketing for Park Place by installing six different show apartments for buyers to view. With so many buyers having to view apartments virtually during the lockdown as a result of restrictions, Aitch Group felt it was important for buyers to have the option to visit the development and experience the apartments in reality.

Reflecting the buyer demographic of young professionals and creatives, the six show apartments at Park Place each had different styles to appeal to this mix. The apartments were also located across multiple floors within the development so they each also had different layouts and different views.

This resonated well with buyers and has contributed to the success seen at the development. Having achieved such great sales success at Park Place, Aitch Group will continue to focus on new land acquisitions.

Having ringfenced a £100m fund at the start of the year, Aitch Group has already deployed £64m across five new sites and the remaining funds are immediately available to spend on new acquisitions by the end of the year.

Aitch Group will focus its future acquisitions on sites either without planning permission or on sites with an existing consent that can be optimised or replanned for Residential, Student Accommodation, Build to Rent or Retirement Living.

By Mark Adair – Correspondent, Bdaily