Huel announces AI-powered partnership following £20m funding round

Nutritionally complete food brand, Huel, is turning its supply chain into a “competitive advantage” by partnering with London based, AI-data driven supply chain management platform 7bridges.

Due to rapid growth across global markets, which is set to continue after its recent £20m funding round, Huel’s supply chain has become increasingly complex. By partnering with 7bridges, Huel will have the ability to optimise and elevate their supply chain strategy, giving them a bird’s-eye view of their shipments, across all lanes and modes, all in one place.

Huel will use 7bridges technology to develop a smarter supply chain. On average one in five logistics invoices are incorrect, and with the baselining and benchmarking approach of the 7bridges platform, Huel will have the ability to automatically audit invoices and model current rates and service performance against the market.

In addition, it will be able to automatically analyse and dispute mischarged payments, installing a scalable, cost effective solution to further support their growth plans.

From the get-go, Huel will achieve significant savings from its invoice auditing and as the partnership develops it will have better negotiating power with its logistics service providers. Other 7bridges customers have seen an average of 10 per cent better rates negotiated following this AI-led benchmarking process.

Dan Plimmer, supply chain director at Huel, commented: “We’re really looking forward to working with 7bridges and seeing the projected return on investment. This is just the beginning of our journey together and we’re excited to see how the supply chain management technology supports our business goals.”

“Huel is famous for being innovative and disruptive in their market. In a short time, they have become a household name in the health food market and have expanded their product offering rapidly.

7bridges co-founder and CEO, Philip Ashton, added: “Their ethos and growth trajectory matches 7bridges values and commitment to enabling businesses to make smarter data-led decisions that align with business goals. We’re delighted to be working with Huel, enabling them to harmonise their data and create a smarter supply chain that benefits everyone.”

By Matthew Neville – Senior Correspondent, Bdaily

• Add me on LinkedIn and Twitter to keep up to date
• And follow Bdaily on Facebook, Twitter and LinkedIn
• Submit press releases to editor@bdaily.co.uk for consideration.

Looking to promote your product/service to SME businesses in your region? Find out how Bdaily can help →