Durham based specialist HR consultancy creates new jobs with funding investment

A specialist HR consultancy which helps companies positively attract, motivate and retain high-performing people is looking to build a bigger team itself with the help of a five-figure investment from the North East Small Loan Fund Supported by The European Regional Development Fund.

Tailored Thinking provides positive psychology, wellbeing and HR consultancy services to clients right around the world which help them to manage issues around attraction, retention, performance and leadership.

The Durham based business uses the concept of ‘jobcrafting’ to help individuals find ways to personalise their working lives, align their roles more closely with their strengths, skills and interests, and so enhance their resilience, engagement and job performance.

The business has worked with regional fund management firm NEL Fund Managers to obtain the investment, which is being used to support the wider roll-out of its services and implement industry-specific marketing campaigns, including in the further and higher education sectors.

Two new jobs are expected to be created in the first instance, with more to follow as the business works towards its target of increasing its annual turnover by around 40 per cent. Founded six years ago by Rob Baker, Tailored Thinking was named as the Chartered Institute for Personnel and Development’s UK’s HR Consultancy of the Year in 2020.

It already works with a growing number of well-known businesses and education institutions, including Virgin Money, Royal Bank of Scotland, PWC, Durham University and Bernicia.

The company recently ran its first online jobcrafting training seminar, attracting delegates from as far afield as the US, New Zealand and continental Europe, and is planning further follow-up events for later in the year.

Rob Baker, who is a chartered fellow of both the CIPD and the Australian HR Institute and a TEDx speaker, commented: “Our purpose is to help create enriching work which allows individuals, teams and organisations to perform better for themselves, their colleagues and their customers.

“Enabling employees to take more ownership of and personalise their roles in ways that appeal to their strengths and interests gives them a greater degree of ownership of their work and helps to create a positive working environment that they don’t want to leave.

“The success we’ve achieved so far gives us great confidence in the strength of our business model and there’s a clear opportunity for us to increase our presence in industry sectors where we know our expertise will deliver tangible results for both employers and employees.”

By Matthew Neville – Senior Correspondent, Bdaily

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