London’s “leading fashion and lifestyle destination” celebrates record growth

London Designer Outlet, located in Wembley Park and now in its tenth year, has also recorded its sixth consecutive month of ‘record-breaking’ trading as May figures topple over the £8m mark

The outlet yesterday announced a bumper crop of upsizings at the “capital’s leading fashion and lifestyle destination”. Guess, Levi’s, The North Face and Lindt have all invested further into their commitment to the LDO following successful trading, with Timberland joining the centre.

This latest swathe of store upsizes comes as the centre announces its sixth consecutive record-breaking month of trading. Now in its tenth year, the outlet destination has smashed all previous records set for the months of December through to May, exceeding performance expectations.

Trading figures recorded in May have surpassed £8m and beat the previous May record (2019) by 5 per cent. Guess, which has been at the centre for over nine years, will increase its store size by 40 per cent from 3,576 sq ft to 5,016 sq ft in order to introduce a new flagship concept and expand its offer to include menswear and childrenswear.

After over seven years of successful trading at the centre, Levi’s will also increase its brand offering by 51 per cent as it upsizes from 2,476 sq ft to 3,744 sq ft. The North Face has committed to a 30 per cent upsizing, increasing its footprint at the centre from 2,770 sq ft to 3,606 sq ft.

Following Lindt’s “stellar success” at the LDO, the store is the brand’s best performing in the UK without an onsite café, the Swiss chocolatier and confectionary company is investing over half a million pounds in a new fitout, to introduce a leisure offer with a café, incorporating both gelato and hot chocolate counters.

Matt Slade, retail director at Quintain, commented: “These brands’ commitment to further investment in the LDO demonstrates how compelling the centre is as a retail destination to some of the world’s best brands, as well as its longstanding excellent centre performance.

“Brands are aware that consumers today expect more from their physical shopping experience, and outlets are no different. The LDO is a testbed for brands launching experimental stores and upsizes following the reassurance of years of successful trading and proven track record of brand performance at the centre.

“These upsizings and store upgrades demonstrate the strength of the outlet proposition, which provides customers with greater perceived value through a premium shopping experience that ultimately boost sales.”

By Matthew Neville – Senior Correspondent, Bdaily

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