North East menswear brand plans expansion into York city centre

Menswear brand, Master Debonair, who has stores in Sunderland and Boldon, has expanded the portfolio with a new store in York city centre.

Founded by Simon Whitaker in February 2016, Master Debonair offers menswear with a focus on differentiating by detail. Inspired by Simon’s father and his trait of always looking styled and put together, pieces include three piece suits with silk lining, footwear featuring intricate prints, and accessories that include gold pocket watches, pocket squares, braces and ties.

Master Debonair was introduced to York’s High Street after taking part in York Fashion Week 2022 and again in 2023. Simon Whitaker said of the move, “We loved being a part of York Fashion Week and getting to know the creative scene in the city.

“The response to our brand was amazing and the team and I quickly saw how we could fit into York’s retail scene. We’re really excited for this new chapter for Master Debonair and to be a part of York’s high street.”

With the change in the retail landscape, Master Debonair has stayed ahead of the game with their shopping experience. Rather than pushing solely into the world of e-commerce, Simon has invested in the development of the instore experience.

Customers to Master Debonair enjoy complimentary instore events such as Comedy Nights and Casino Nights, and if you take a look at the existing North East stores you’ll find unique and exciting design concepts, including the “Peep Show” dressing rooms, the hidden VIP changing suite and even beer taps.

“Master Debonair is about the detailing, so it was very important that we brought this into our shops. The team works really hard to create immersive shopping experiences for our customers that don’t just revolve around spending, but instead focus on building relationships and can ultimately be enjoyable.

“You should have fun engaging with us and look forward to you coming into the store. When we look at womenswear retail brands, it’s very common to see lifestyle concepts that women can engage with in lots of different ways.

“We don’t see this with menswear in the same way, and I think we can change that. We are big on ‘Outfitting self-confidence’ and it’s our mission to make guys feel epic after shopping with us.”, explained Simon.

By Mark Adair – Correspondent, Bdaily

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